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Portfolio: Blogs

As an ex-journalist, I know how important it is to engage your audience with a great story. I’ve been writing news, features, blogs, press releases and thought leadership articles for over 20 years. In that time I've learned how to conduct meticulous research quickly, ask the right questions and write sparkling, informative stories that my audience can't ignore. I’m a versatile generalist who has written on a wide range of topic for consumer and B2B audiences across multiple sectors, including small business, consumer health, tech, finance, government, public sector, travel, healthcare, FMCG and more. 


These are just a few samples. Please get in touch if you'd like to see something specific.

Grand Seiko

Agency: UM

A series of branded articles on FT.com focusing on Grand Seiko's brand story, heritage and the craftsmanship of its master watchmakers.

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Screenshot of articles written for Grand Seiko
Screenshot of article written for American Express

American Express

Agency: Alex Genn Copywriting

Article promoting annual Amex campaign Shop Small and related Amex-sponsored campaign Small Business Saturday, including an interview with its director, Michelle Ovens CBE. 

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Screenshot of article written for TradeBridge

TradeBridge

Agency: Alex Genn Copywriting

Ghost-written feature-length thought leadership article in Commercial Broker Magazine.

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Screenshot of article written for TradeBridge
Screenshot of blog written for Coptrz.com

Coptrz.com

Agency: Alex Genn Copywriting

A series of blogs for this drone retailer and training provider, signposting the best ways to become a commercial drone pilot in simple, non-technical language.

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TFest

Private Luxury Events

Article promoting PLE's new flagship luxury travel event TFest in the company's glossy print magazine Private Luxury.

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Screenshot of article written for TFest
Screenshot of article written for InnoEnergy

InnoEnergy

Agency: Alex Genn Copywriting

Article about the race to net zero for EIT InnoEnergy's flagship international networking event The Business Booster, which showcases sustainable energy technologies. 

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